Design transcends letters and colors on a page. It can often stand as a visual bridge between an organization’s purpose and their intended audience. No better example of this phenomenon occurred when we met Gabriel Bol Deng, teacher/speaker/activist extraordinaire, from Ariang, South Sudan. In creating a visual identity for his Hope For Ariang program, we were able to combine simple visual elements that quickly identify the program as one that is progressive, inclusive, real and wholesome. We ‘hope’ for many more opportunities to work with Gabriel and his very noble cause.